Coast Apparel, Pawley's Island, SC

Blayne Henderson and Leah Stoudenmire (in the picture above, seated) founded the company in 2008.

Coast Apparel is a newcomer to southern clothing for the whole family. Blayne Henderson and Leah Stoudenmire (in the picture above, sitting) founded the company in 2008. It's been selling in stores ranging across the Southeast from Alabama to Tennessee, but it all started in Pawleys Island, SC. The name stays true to the brand's origins, and fits the East Coast lifestyle with ease. Being a relatively new company they have definitely jumped off to a good start...or should I say crawled? The cute crab logo is featured on each polo in "Marine Blue".

With color names like "Marine Blue" "Bouy Red" and "Corona" you know you can't go wrong when choosing this upscale, yet laid back brand.

Their Winyah polos retail for $72.50 and are made of high quality Peruvian Pima cotton and are 3% Lycra, so they're definitely a comfortable, yet flattering fit...I know this first hand! I really love the vibrant colors they've chosen to start out with.

Koozies, Caps and Croakies...Oh my! I love the accessories Coast has out, I think it may just be the fact that I am obsessed with the logo, but you can't deny how precious that little crab is!

photo credits: Coast Apparel

Y'all can follow them on twitter or become a fan on facebook, which is great for updates. They're quite popular with the college crowd, as you can see on their fan pictures. Truthfully, nothing says "frat" like donning a polo with a koozie in hand.

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