Southern Proper's Reagan Hardy was sweet enough to oblige this little ole' blog with an interview and more info about the company she founded with friend (and fellow Alpha Chi) Emmie Henderson to The Love List's fabulous readers, many of them southern belles with beaus who require a gentleman's tie - they have recently expanded to include the adorable "Southern Drawls" - fantastic men's boxers in their infamous high cotton prints.Click here for a list of retailers in your area that carries the line, and be sure to stop by their website to learn more about the company, get a gander at the ties, and even meet the company mascot, Beau!
LL: You two are young, fashionable southern women. What inspired y'all to get into the business of men's ties?
RH: [We] have always loved 2 things: southern men and fashion…ESPECIALLY any man in a seersucker suit and bowtie!
Do y'all design the prints yourselves? Do either of you have any formal design training?
One of our dear friends, Joni Lay, actually hand draws our designs for us. Born and raised in the heart of South Georgia, she is incredibly southern and really gets our brand. Her creative talents are such a blessing! Neither Emmie nor I have “formal” design training. However, Emmie is the driving force behind our product development as well as marketing. Having worked in product development for a fashion accessory company prior to Southern Proper, she has a wealth of experience.
Y'all are a pretty grassroots company. What did y'all do to get the word out about your brand?Any interesting forms of advertising?
Southern Proper has become a “word of mouth” brand to say the least. Really, our website as well as viral marketing have helped us in getting the word out there. Also, we have been featured in various publications and media outlets which has also contributed to this success. We will actually be featured in the June 2008 issue of Southern Living which is a dream come
true for us!
What are the best and worst things about going into business with your best friend?

From day one, Emmie and I have always made it a point to separate business and personal. Our friendship comes first and foremost and we wouldn’t have it any other way. Sure, you may disagree on things when it comes to business from time to time, everyone does, but you listen to each other and really take to heart each other’s opinions and feedback.
What do y'all think about the comparisons to Vineyard Vines?
Vineyard Vines is a great brand! Like VV, we are creating a lifestyle brand of products that our consumers can identify with. However, the Southern Proper brand truly caters to the southern gentleman and we have carved a niche for ourselves. Our product line is truly unique and is all about “southern preppy.”
What's been the most memorable experience you've had with a customer?
This past September we were hosting a trunk show in Tuscaloosa at The Locker Room and we had a guy ask us for our autograph!
What's Southern Proper's business philosophy?
Southern Proper was founded to offer every Southern Gentleman a proper, southern style of clothing that will live on for generations to come. We take customer service and hospitality to a new level and strive to make products that portray the heritage and charm of the place we call home! Southern Proper and The South is a way of life and it is much deeper than an accent or location….its all about friends and family, tradition, and of course, looking your best!
(Photo credit to Earl NiKirk for Mountain South Magazine)




















































